Advertiser Instruction Guide

Creating a Video Campaign 2 of 7

On the Step - 1 screen, fill out the information and set up the rules for your video campaign strategy such as IAB category, start date of video ad flight, redirect URL, if you have this premium feature, instructions for your campaign manager, and which type of campaign you are running CAMPAIGN FOR AdVidMe or Publisher.

• AdVidMe Internal Campaign: A standard For AdVidMe campaign is used to obtain targeted views for guaranteed comprehension by registered AdVidMe targetable subscribers. The heart of our value exchange, AdVidMe campaigns reward only for correct answers, not for incorrect answers after a video view.  Incorrect answers prevent fund depletion and lower campaign cost.  Note that nominal bandwidth usage fees still apply.
• Publisher External Website: A For Publisher campaign is used to have your video ad displayed on an external website. Work with a publisher by selecting a website from the list available to you.

Step 1 - Creating a new campaign

Creating a Video Campaign 4 of 7

• Step 3: Add funds to your campaign by calculating the cost per video times the amount of views you have provisioned for. The unit payout calculator is for minimum threshold use and does not show the amount required to fully fund your campaign. This screenshot only shows an AdVidMe type campaign using funding for a price per ad video times number of comprehended views.  To learn how to fund an external publisher fixed CPM campaign, see instructions for Funding an External Publisher Campaign.

Adding funds to an AdVidMe campaign

Creating a Video Campaign 6 of 7

At the end of the question creation section you can either Add New at 4 questions and continue to the desired number of questions or finish here at 4 questions and Save and Finish

Complete Question Set Up

Add Funds to a Current Video Campaign 2 of 3

After reaching Step 1 or Step 2 of Campaign Edit, click the Skip button once or twice, depending on how you came in, and get to the Add Funds screen in Step 3

Click Skip Twice

Click Skip Once

At Step 3 of the Edit Campaign you should add funds as they begin to run low through use.  Note: 1 of 3 types of notifications get emailed to you (low, med high) notifications also appear in 2 separate places inside the AdVidMe portal when the campaign reaches certain thresholds.

Add funds to your campaign here on the left

Campaign Reporting 2 of 2

On the Campaign Details screen you are able to view performance for your campaign including Total Funded, Prepaid Balance, Campaign Cost, CPM rate, Total amount debited, AdVidMe Fee, Payout to Viewers, Publisher Earnings.

Campaign Details

6. Actions | My Campaign Details | View Campaign List 2 of 8 

View Campaign (eye icon) will show metrics of the campaign.

View Campaign

This view contains all data associated with the video ad and how it performed either in AdVidMe or on the Publisher website

From here you can also edit the campaign, add questions, return funds back to you wallet, send invites to targeted audience to view it, check viewer details, deactivate or delete the campaign.

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8. Actions | My Campaign Details | View Question List 4 of 8

View Question List (3 dots &lines) will navigate to the Asked Questions List.

View Question List

Questions

10. Actions | My Campaign Details | Invite 6 of 8

Send Invitation (Aeroplane) will navigate to the Invitees so that you may select to invite either AdVidMe Registered Viewers or Publishers for an External Campaign.

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Invite AdVidMe Registered Viewers

Invite Select Publishers

12. Actions | My Campaign Details | Delete 8 of 8

Delete Campaign (Trash Can) will delete your campaign.  Once deleted, this action cannot be undone.

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14. Video Details | Navigation & Actions | Return Funds to Wallet | 2 of 7

This feature allows you to return unused or excess funds from the campaign back to your wallet.

Return Funds to Wallet Action

Return an amount of funds back to your wallet less than what the campaign total is.

Return an amount back to your wallet

16. Video Details | Navigation & Actions | Viewer Details | 4 of 7

See a listing of who viewed your video and when using the information icon.

Video Viewer List Report

Viewer List

18. Video Details | Navigation & Actions | Deactivate Video | 6 of 7.

Deactivate and reactivate your video with this feature.

Deactivate Action

Deactivate Message

Reactivation Message

21. Wallet History | Adding Funds to Wallet | 2 of 2

You also have the option to Add money to your account from the wallet history screen to fund your videos and campaigns.

Add Funds to Account

Add funds to your advertiser account

Application Requests Feature 1 of 1

This important section allows you to address 2 types of actions.

• You can accept or decline requests from publishers who want to run your video ad on their website.
• You can ask/request publishers to run any of your external website video campaigns.
• You can select which publisher you would like to make a request to.

Application Request Report

Selecting a thumbs up indicates to the Publisher that you have accepted the terms of the campaign and video that they have reviewed.  Once accepted, an accepted message appears and no more actions for the video are available to you.  The video ad is now in flight.  Selecting a thumbs down rejects the video ad and once selected, a declined message appears and no more actions for the video are available to you.  A record of all accepted and declined videos are kept in your list.

The status of the request is shown in the report.  pending, draft, accepted and declined

Application Requests | Creating a Publisher Request 2 of 5

You will encounter the Invitees screen which looks like the following and works as follows:

Select the Publisher you are planning to invite to run your video

Then, select the publisher website you plan to place your video on.

Then click the + Add button to trigger the Invitation draft which can be used whenever you like.  For example, immediate use or later on

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