ABOUT US

ABOUT US

We are an overt advertising value exchange created to address programmatic ad devaluation and provide a benefit to both the consumer and the advertiser.

Programmatic advertising is not working as intended. Ads have lost much of their value because ad spend is not going where intended; page auto-reload, dumb 'smart' refresh, geo masking, geo proxy, dummy apps, redirects, push notifications, hidden browsers, pop-unders, arbitrage, domain spoofing, user spoofing, cookie stuffing, click injection, click spamming, pixel stuffing, ad stacking, ad injection, ad overlap, ad fatigue, skipped ads, ad blockers, blank ads, incorrect ad format, the list goes on.

It is widely known that the current programmatic landscape reveals that a large percentage of ad spend is wasted.  $42 billion of waste in 2019 with predictions of over $100 billion by 2023. - Juniper Research May 2019

So, we believe that the widespread adoption and use of our solution will not only result in quality delivery to verified human viewers but prevent the waste of billions of dollars for advertisers.  We offer a direct and transparent approach in delivering ads overtly through a guaranteed value exchange.

Our solution GUARANTEES ad comprehension by providing a value exchange resistant to ad fraud.  It was created from the ground up to specifically address fraud associated with programmatic implementation.  A viewer trades their time and comprehension with their opted-in profile in exchange for receiving redeemable rewards.

The value exchange mechanism works and is currently being used by some Internet companies.  We have applied it to our solution with the addition of guaranteed comprehension and reinforcement.

Join us in the journey toward a better advertising model as an early adopter.  Be a part of the first Overt Advertising Value Exchange and help us bring about a positive change for digital advertising.